The article discusses how cricket has evolved with the rise of television and digital media. In the 1980s, one-day cricket became more popular than the traditional five-day version, thanks to innovations like Kerry Packer's World Series. The shift towards shorter, more entertaining matches attracted a wider audience beyond hardcore fans. The West Indies Cricket Board's decision to sell TV rights to Ten Sports in 2003 marked a significant change in how cricket is broadcasted. Overall, the article explores how technology and media have transformed cricket from a live stadium experience to a widely watched spectacle on TV and online.