The article discusses how the lines between products and services are getting blurred in businesses. Companies are now focusing more on providing services along with their products to give customers more value. This shift has made services more profitable than manufacturing for many companies. Designers now need to create products that also include services. However, students who are used to designing only products may find it challenging to combine goods and services effectively. The article talks about ways to help these students transition to designing products with services, providing a structured approach for a successful conversion.