The article introduces a new model called CRAM to help businesses assess and prioritize risks during organizational changes. The model uses a method called analytic hierarchy process (AHP) to identify key risk factors like leadership, communication, project management team, and culture. By using CRAM, project managers can make informed decisions about whether to proceed with organizational changes. The model can be applied to any project type or organization, taking into account environmental factors. The study emphasizes the importance of assessing the impact of each risk factor to make complex decisions.