Business, Management and Accounting
8 years ago

E-shop Loyalty Programs: Fast Rewards Drive Customer Satisfaction and Loyalty

Acta Oeconomica Pragensia
Loyalty Programs and their Perception by Customers and by The Operators of Retail e-Shops
Radek Tahal, Václav Stříteský

Paper Summary

The article discusses how loyalty programs in online stores and retail chains can build customer loyalty. Customers prefer easily accessible benefits tied to their purchases, rather than long-term point collection. Fast-moving rewards can achieve desired loyalty objectives for retailers.

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