The chapter discusses how the Federal Trade Commission (FTC) handles online privacy issues. It covers the basic principles of privacy law and the FTC's approach to protecting consumer privacy. The chapter also addresses key controversies such as rational choice theory, third party privacy concerns, self-regulation, default choices, internet platform issues, and privacy by design. Other chapters in the book focus on various aspects of privacy like children's privacy, spam, telemarketing, malware, financial privacy, information security, and international privacy.