The article discusses how improving quality can also benefit the environment through total environmental quality management (TEQM). The authors focus on the economic perspective to show how quality and environmental concerns are connected. They analyze how quality impacts the environment and how these costs are often not fully accounted for. The study identifies three main external effects of poor quality: pollution, disposal, and excess input. The authors also discuss the challenges of addressing these effects and suggest ways to make TEQM more widespread.