Business, Management and Accounting
8 years ago

Alliance Patterns Shape Firm Success in Diverse Markets.

Recognizing Patterns: Two Alliance Portfoliobuilding Styles
Henrich R. Greve, Tim Rowley, Andrew V. Shipilov

Paper Summary

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The article discusses how companies develop habits in forming partnerships, leading to specific alliance portfolio-building styles. Firms tend to stick with the same partners and alliance strategies over time. Emerging market firms and developed market firms have different styles due to their unique environments. Changing a firm's alliance portfolio is a big deal because it involves altering or replacing fundamental partnership patterns.