Business, Management and Accounting
8 years ago

Building Logistics Alliances Boost Chain Marketing Competitiveness and Economies of Scale.

American Journal of Industrial and Business Management
The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises
Xiao‐Gang Yang

Paper Summary

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Logistics strategic alliances help chain marketing companies grow and compete better. By working together with other companies, they can save money and improve their services. This study shows that building these alliances is a smart way for chain marketing businesses to get bigger and stronger. The researchers also give specific steps for companies to follow when creating these alliances.