Social Sciences
8 years ago

Embracing Group Norms Leads to Social Influence and Positive Identity

SAGE Publications Ltd eBooks
Social Identity and Intragroup Differentiation as Subjective Social Control
José Marques, Darío Páez Rovira, Dominic Abrams

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Identification with group norms can lead individuals to act like others in their group, helping them feel better about their group. This can involve judging group members and outsiders differently, and even criticizing group members who don't fit in. By doing this, people can strengthen their sense of belonging and make their group look good.