8 years ago

London Olympics: A Global Spectacle That Unites Over Four Billion Viewers

1 view
Sports economics, management and policy
Bidding for Development
Ngiste Abebe, Mary Trina Bolton, Maggie Pavelka, Morgan Pierstorff

Paper Summary

The London Summer Olympics in 2012 attracted over four billion viewers worldwide. The Olympics is a major event that captures the attention of people around the globe.

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