The article discusses how businesses can create value in open source software by using effective business models. By analyzing the logic of value creation and different business model elements in the open source environment, companies can increase their profits. Open source software provides opportunities for firms to organize their activities and capture more value based on their capabilities. The concept of a business model helps explore new ideas and essential elements for success. A general business model can also be used in open source software, and managers can use a list of questions to navigate this environment effectively.