The article "Revealing the Corporation" explores new ways of understanding organizations by focusing on corporate identity, communication, image, and branding. The authors present a new paradigm that brings together key readings on these topics for the first time. The book includes expert analysis, a case study, discussion questions, and further reading suggestions. By drawing on various disciplinary perspectives, the book offers a fresh perspective on how organizations are perceived and managed. It is a valuable resource for students, researchers, and managers interested in corporate reputation, branding, and marketing.