Setting the right price for a product is crucial in marketing. Prices can influence how buyers perceive the quality of a product. In some markets, higher prices are associated with better quality, while in fashion markets, a high price can signal exclusivity. However, setting a price too low can make buyers think the product is of poor quality. On the other hand, if a brand's price is only slightly higher than the average, it can lead to lower sales because customers may not see the value in paying more. Ultimately, pricing strategies can impact how successful a product is in the market.