The article "Myths of Performance Measurement" debunks common misconceptions about measuring performance. It challenges the idea that performance measurement is simple and that the right measures are obvious. It also questions the belief that delegating performance management to a consulting firm guarantees success. The article highlights that not all measures lead to better performance and that monitoring monthly performance measures alone may not improve performance. Additionally, it emphasizes that there are more than just four perspectives in the balanced scorecard approach and that not all performance measures are key performance indicators (KPIs).