8 years ago

Marketing and Credit: A Powerful Duo Transforming Lending Practices

Palgrave Macmillan UK eBooks
Credit and Marketing
T. H. Donaldson

Paper Summary

Credit and marketing are not opposing forces; in fact, marketing information is valuable for assessing creditworthiness. Properly used, credit can be a powerful marketing tool for banks, even those that don't lend money.

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