Business, Management and Accounting
8 years ago

Urban vs. Rural: Divide in Islamic Banking Awareness in Malaysia

AUSTRALIAN JOURNAL OF BASIC AND APPLIED SCIENCES
Customer awareness and current usage of Islamic retail banking products and services in Malaysia
Seethaletchumy Thambiah, Hishamuddin Ismail, Uchenna Cyril Eze

Paper Summary

The study looked at how much people in Malaysia know about and use Islamic banking services. They compared urban and rural customers to see if there was a difference. The results showed that urban and rural customers have different levels of awareness and usage of Islamic banking. This information can help banks create better strategies to promote Islamic banking to all customers in Malaysia.

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