Economics, Econometrics and Finance
8 years ago

Latin America's E-Commerce Boom Set to Transform Business Landscape Forever

IGI Global eBooks
E-Commerce Activity, Opportunities, and Strategies in Latin America
Raul Gouvea, Dante Di Gregorio, Suleiman K. Kasicieh

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The article examines e-commerce in Latin America compared to other regions, focusing on Brazil, Chile, and Mexico. It looks at how businesses operate online and the strategies they use. Key findings include differences in e-commerce activity between Latin and non-Latin markets, and the future outlook for the sector.