New integrated design approach revolutionizes product development efficiency and performance.
The article discusses a course where students from different design backgrounds work together to create new product designs for companies. By using a method called "Embodiment Design" and collaborating with each other, they can come up with innovative ideas faster. They use various design tools like sketching and 3D modeling to develop their concepts. The key to success lies in effective communication and creating models to showcase their designs. Ultimately, the goal is to improve efficiency, reduce design time, and enhance product performance through this integrated design approach.