The article analyzes a sporting event on a social network by looking at how popular it is among users. The researchers introduce the concepts of "true popularity" and "popularity bond" to measure the popularity of different entities within the event. They studied tweets during the Cricket World Cup 2015 to see how these new measures can provide better insights into the popularity of different aspects of the event. The findings show that considering the population when measuring popularity can give a more accurate picture of how popular different entities are within the event.