The article explores how companies can improve their performance by designing their supply chains strategically. By studying real examples, the authors show how different supply chain practices can be aligned with strategies to gain a competitive edge. They discuss how two companies in India adapted their supply chain strategies to meet changing demands and priorities, leading to improved performance. The findings suggest that adjusting supply chain strategies to fit specific business environments can help companies achieve better results. This research contributes to the field of supply chain management by demonstrating how companies can transition their strategies to enhance performance in different contexts.