Decision Sciences
8 years ago

Non-Technological Innovation Key to Success in Technological Innovation!

International Journal of Hybrid Information Technology
Understanding the Effect of Non-Technological Innovation on Technological Innovation and Innovation Success
Hyun-Sun Ryu

Paper Summary

Non-technological innovations like organizational and marketing changes are crucial for the success of technological innovations in manufacturing firms. When non-technological innovations support technological innovations, firms perform better. However, there is no extra benefit when both types of innovations work together.

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