A company can do better in the market by focusing on what customers value and having the right strategy. For banks, giving customers the right kind of value (like saving money, building relationships, or having good technology) is important. When a bank's strategy matches what customers want, they do well in things like customer satisfaction and getting new customers. Banks do best when they care about both customers and competitors and give customers good technical value. This helps them keep customers, sell more, and make more money.