The article discusses how targeted advertising can be improved by optimizing online behavior data. By analyzing the habits of web users, ads can be tailored to better match their interests, increasing the chances of users clicking on them. The researchers focused on adjusting display ads on a news portal to align with the habits of web users, aiming to attract more visitors to the ads. This approach helps in making ads more relevant and eye-catching, addressing issues like displaying the same ads on all topics and showing irrelevant ads. Ultimately, optimizing targeted online advertising based on user behavior can lead to more effective advertising strategies on news portals.