Integrating and coordinating supply chain operations is crucial for efficiency and competitiveness. Real-time information control can improve performance and reduce inventory and resource consumption. Collaboration intensity, like sharing information and joint planning, positively impacts supply chain operation outcomes. Top management involvement is key for successful collaboration. Embracing new technologies and instilling a risk management culture are vital for effective supply chain management. The traditional way of managing supply chain relations still prevails. Developing real-time, integrated supply chain operations principles is essential for successful management.