The study looked at how the reputation of a nonprofit organization affects the commitment of its volunteers. They found that when the organization's reputation improved, volunteers felt more connected to it and were more committed. This connection was stronger for volunteers who were older, more educated, and had previous experience with nonprofits. The study identified four aspects of reputation that influenced volunteers' feelings: public obligation, professional service, managerial innovation, and attracting ability. Overall, the research showed that a positive reputation can lead to stronger commitment from volunteers in nonprofit organizations.