Digital Asset Management (DAM) involves managing digital files from start to finish, including organizing, storing, and sharing them. The main goal is to make it easy for businesses to access and use their digital assets effectively. DAM systems help with tasks like tagging files, ensuring brand consistency, and supporting content creation. Various industries like marketing, media, and publishing rely on DAM to achieve their goals. The chapter also discusses challenges, best practices, and the evolution of document management. A case study of a banking portal shows how DAM can be used in real-world scenarios.