Business Driven Information Systems Transforming Organizations Through Technology Excellence
Business Driven Information Systems focuses on how business goals drive technology decisions in companies. The book discusses business needs first, then how technology supports those needs. It helps students understand how information technology can benefit organizations in various business areas like operations, sales, and marketing. The text covers topics like strategic decision making, e-business, ethics, IT architectures, databases, networks, supply chain management, and more. The goal is to show students how technology can be a strength for a business.