The article explores how traceability systems in food can affect consumer confidence in quality and safety. Researchers studied consumer opinions on traceability and found that most consumers link it to food safety. Consumers in the Netherlands trust the current traceability systems but feel they lack useful information on product labels. They also find current labeling overwhelming. Consumers with food allergies have specific needs for traceability information. Overall, consumers want clear and useful information on food labels to feel confident in the safety and quality of their food.