Business, Management and Accounting
8 years ago

Marketing strategies key to boosting profits in business world.

Market-Based Management
Roger J. Best

Paper Summary

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The article discusses how marketing performance, profitability, and strategies impact a business's profits. It emphasizes the importance of measuring these factors in today's business world. The focus is on how marketing strategies contribute to building a company's profits. The edition also highlights the use of metrics, analytics, and technology in marketing.