The study looked at how the shift to a market economy in Russia affected the use of words related to individualistic and collectivistic values from 1980 to 2008. They used Google Books Ngram to analyze word frequency changes. The results showed that as the economy changed, there was an increase in words related to individualistic values and a decrease in words related to collectivistic values. However, both types of values could still be found in Russian society during this transition period.