Business, Management and Accounting
8 years ago

Market orientation key to SME success in Malaysia, new study finds.

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Social network and market orientation as the key factors in determining the success of Small and Medium Enterprises (SMEs) in Malaysia
Ramraini Ali Hassan, Riki Stambol Sulaiman

Paper Summary

The study looked at what makes small and medium businesses successful in Malaysia. They found that being connected to social networks and focusing on what customers want are important for these businesses to do well. The researchers surveyed 170 small and medium businesses in Sabah, Malaysia, and discovered that those who pay attention to the market tend to be more successful. This information can help the government support more small and medium businesses in Malaysia.

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