Qualitative research uncovers individual experiences, revolutionizing traditional research methods.
Qualitative research focuses on exploring individual experiences rather than drawing conclusions from large groups like quantitative research. The article discusses sampling, data collection, and analysis methods in qualitative studies, emphasizing the importance of rigor and trustworthiness. It also touches on recent trends in mixed-method research. Qualitative and quantitative research are not alternatives but complementary approaches due to their different focuses and goals.