Social Sciences
8 years ago

70% of Sri Lankan students prefer native language over English instruction.

PEOPLE International Journal of Social Sciences
EFFECTIVENESS OF HIDDEN MESSAGES IN ADVERTISEMENTS TOWARDS VIEWERS’ BUYING INTENTION
Nurul Nisa Omar, Tan Mun Yee

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The study looked at students in Sri Lanka who struggle with English as a second language in their university studies. Many students want to switch back to studying in their native language, even though they understand the importance of English. The research found that over 70% of these students would prefer to study in their native language, even though English is seen as crucial for academic success.