Single-choice IT service providers risk losing market share without competition.
The article discusses how having only one choice for IT services can be risky for companies in South Africa. It compares a single-choice IT service provider to multiple-choice providers without restrictions. The study shows that single-choice providers struggle to keep up with competitors and may not meet the needs of users. This can lead to frustration and hinder the development of IT skills. It's important for service providers to analyze their competitors and listen to what users want to stay successful in the long run.