Economics, Econometrics and Finance
8 years ago

Deeper customer relationships may hinder financial growth in small tech firms.

International Journal of Technoentrepreneurship
Do relationships facilitate growth in small technology firms?
Mika Westerlund, Risto Rajala, Seppo Leminen, Diane A. Isabelle

Paper Summary

Related papers

Business, Management and Accounting
2 years ago

New EU Market Abuse Regulation Expands Scope, Strengthens Financial Oversight Across Borders

Multilevel Marketing
3 views
Theme background image
Engineering
2 years ago

Streamlined Project Management Transforms Productivity, Boosts Global Efficiency

Line Balancing
2 views
Business, Management and Accounting
5 years ago

Firms Gain Unbeatable Edge by Aligning Resources and Strategies

Knowledge Management
Coopetition
Intellectual Capital
3 views

Business relationships play a crucial role in the growth of small technology firms. A study in Finland found that small tech firms with a wider range of customer relationships tend to have higher financial growth. This means that focusing on building deeper relationships with a few customers may actually hinder a firm's growth. It is better for small tech firms to have a broader customer base, even in niche markets, to achieve financial success.