Business, Management and Accounting
8 years ago

Cultural Shifts in Emerging Markets Reshaping Global Economy Landscape.

Developments in marketing science: proceedings of the Academy of Marketing Science
The Cultural Transformation of Emerging Markets (Extended Abstract)
Intekhab Alam

Paper Summary

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Emerging markets have grown rapidly in the global economy, increasing their share of global GDP by 0.6% each year for the past 33 years. While much research has focused on business issues in these markets, there is a lack of studies on cultural changes in countries like Brazil, China, and India. This research aims to fill that gap by exploring the cultural transformation happening in these large emerging markets.