Dutch auctions revolutionize e-commerce, driving bidding behavior and boosting sales.
The article reviews how people bid in Dutch auctions, where prices start high and drop until someone buys. Dutch auctions are often used for selling lots of similar items quickly. The review looks at 29 studies from 1970 to 2016 in fields like economics and marketing. It shows that Dutch auctions are different from other types, and factors like competition and item value influence bidding. The findings suggest that Dutch auctions can be useful in e-commerce and offer ideas for future research.