Social Sciences
7 years ago

Age, income, and visit frequency drive willingness to pay at Pangandaran Beach

THE FACTORS THAT INFLUENCING WILLINGNESS TO PAY THE VISITORS OF PANGANDARAN BEACH USING CONTINGENT VALUATION METHOD (CVM)
Sindi Siti Fatimah Zahroh

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The study looked at how age, education, income, recreation fees, and visit frequency affect visitors' willingness to pay at Pangandaran Beach. They surveyed 100 people using a random sampling method and used the Contingent Valuation Method to predict willingness to pay. The results showed that age, income level, recreation fees, and visit frequency all have a positive and significant impact on visitors' willingness to pay at Pangandaran Beach.