Business, Management and Accounting
7 years ago

Interactive Packaging Revolutionizes Consumer Experience Across Age Groups

Studia Universitatis „Vasile Goldis” Arad – Economics Series
The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia
Erika Loučanová, Martina Kalamárová, Ján Parobek

Paper Summary

Packaging is not just about holding products together anymore. It's also about promoting the product and making it easier to use. Companies are getting more creative with packaging by adding interactive features like active and intelligent packaging. A study compared how different age groups feel about these new packaging functions. The research found which age groups are most interested in active and intelligent packaging.

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