The article explores the role of insurance intermediaries in ensuring a stable insurance market in Ukraine. It compares insurance agents and brokers, highlighting how their work impacts market stability. Intermediaries play a crucial role in building trust in insurance as a reliable form of protection. The study emphasizes the need for improved laws and regulations to enhance the effectiveness of intermediaries and increase public trust in insurance brokers. Ultimately, the research aims to enhance the stability of the insurance market by improving the functioning of intermediaries.