Relationships Unlock Global Expansion for Companies, Boosting Economies Worldwide
The article discusses how relationships play a crucial role in a company's expansion into international markets. It explores how different types of relationships, like connections within a company and with other companies, impact the process of internationalization. The research highlights the importance of knowledge, resources, and opportunities gained through relationships in helping companies enter foreign markets and succeed internationally. The speed of international expansion and a company's performance are also influenced by the quality of these relationships.