Business, Management and Accounting
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Unleashing the Power of SWOT Analysis in Strategic Planning

Journal of International Social Research
SWOT ANALYSIS: A THEORETICAL REVIEW
Emet GÜREL

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The article reviews SWOT Analysis, a method used to evaluate strengths, weaknesses, opportunities, and threats in various situations like businesses and projects. It explains how SWOT fits into strategic planning and breaks down its components. The study also looks at a sports brand's SWOT Analysis, discusses the history of SWOT, and lists its pros and cons.