Business, Management and Accounting
7 years ago

Revolutionize customer relationships with CRM for enhanced value and retention!

Journal of Marketing
Customer relationship management : services SETA
Bridget Mcilroy

Paper Summary

Customer Relationship Management (CRM) is a system that helps organizations improve their relationships with customers. The main goal is to understand the value of customers and focus on retaining them rather than just acquiring new ones.

Related papers

Business, Management and Accounting
4 years ago

Unlocking Customer Satisfaction: How CRM Transforms Hotel Experiences in Kashmir

Customer Relationships
Social Media
Retail Behavior
Business, Management and Accounting
8 years ago

Human-centric approach key to successful customer relationship management.

Customer Relationships
Social Media
Retail Behavior
Business, Management and Accounting
8 years ago

Revolutionizing service delivery: CRM boosts customer satisfaction and profitability!

Customer Relationships
User Acceptance