Global businesses adapt to emerging markets, reshaping industries and economies.
The article discusses how international businesses have changed their strategies in developing countries over time. In the past, companies focused on gaining access to resources and dealing with logistical challenges. Later on, they had to navigate political issues and build relationships with host governments. Nowadays, with more open markets, companies need to carefully manage their interactions with governments and adapt their products to local markets. Emerging markets in Asia and Latin America are becoming increasingly important for businesses, offering both manufacturing opportunities and growing consumer markets.