The article explores how companies in the plastics industry deal with power imbalances in their relationships with buyers and contract manufacturers. By combining two theories, the researchers found that larger firms tend to go along with the demands of manufacturers, while smaller ones find ways to avoid them. This difference in strategy is influenced by the size of the companies and their ability to control information. The study shows that smaller manufacturers have more options to respond to pressure from global production networks, which can give them a competitive edge.