Business, Management and Accounting
7 years ago

Implementing CRM Boosts Customer Loyalty in Kazakhstan Companies

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Nile Journal of Business and Economics
Implementation of CRM Strategies to Increase Customer Loyalty, Case of Kazakhstan Companies
Ramis Akhmedov

Paper Summary

The article discusses how companies in Kazakhstan use CRM strategies to increase customer loyalty. By analyzing data from the company "Business Event Network", researchers found that CRM positively impacts customer satisfaction, which in turn leads to increased customer loyalty. This shows that understanding and meeting customer needs can help businesses thrive in a competitive market.

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