Business, Management and Accounting
7 years ago

Open Innovation Platforms Revolutionize Marketing Value Creation for Consumers

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Marketing Value Co-Creation for Consumers on Open Innovation Platforms
Jennifer Hossain

Paper Summary

The article discusses how open innovation platforms help create marketing value for consumers by allowing them to collaborate and come up with new ideas, products, and services. This consumer-driven approach benefits firms by reducing their research and development costs. The main challenge for users is to support the growth of openness on these platforms.

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