Business, Management and Accounting
7 years ago

Unlocking Nonmarket Knowledge Boosts Firm Performance: A Game-Changer for Success!

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International Business Research
The Effect of Nonmarket Capabilities on Firm Performance: How Knowledge and Capabilities Accumulated from Nonmarket Arenas Contribute to Firm Performance
Cosmina Lelia Voinea, Magdelijn Emaus

Paper Summary

The article explores how knowledge and skills gained from nonmarket activities can improve a company's performance. It looks at different nonmarket areas and how they can benefit a firm.

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