Business, Management and Accounting
8 years ago

New framework identifies strong and weak links in product value chains

Journal of business & entrepreneurship
A Four C's Framework for Evaluating New Product Ideas: Identifying Strong and Weak New Product Value Chains
Todd J. Hostager, Jamal Al‐Khatib, Richard D. Lorentz, Nabil Razzouk

Paper Summary

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The article introduces a framework called the Four C's to help entrepreneurs evaluate new product ideas. The goal is to assess the feasibility of a new product by analyzing the entire value chain from raw materials to the customer. By considering cost-revenue projections and incentives for different stakeholders, the framework helps identify strong and weak links in the value chain. The strength of the value chain determines the success of the new product idea.