This article discusses how companies gain an edge over their rivals by having unique resources and following specific rules. The researchers introduce a new method to understand how companies stay ahead in the game. By looking at economic rent and investment costs, they show that one key to success is being different from your competition. They point out that businesses should share info about their products in a way that keeps them in a good position. Using a "hostage" idea can also help companies maintain their advantage. They suggest that having clear contracts between asset owners can make these strategies work better.